Why agents use format clones
Real estate reels that work are often simple: one person, one useful point, a few cutaways, a clear call to action. The hard part is doing it every week while you are also showing homes and writing offers. Cloning lets you reuse a proven structure and fill it with your own message.
We copy the hook type, shot order, pacing and caption style. We never reuse the original footage, audio, voice or faces, and we do not copy a real agent's look or voice.
A word about listings
This matters more in real estate than almost anywhere else. An AI shot is made by a video model. It is not a photo of a real home.
- Do not present AI rooms as a specific listing. If a buyer sees an AI kitchen and thinks it is the house you are selling, that is misleading. For a real listing, use real photos and real video of that home.
- Real places shown as real are off limits. We do not clone reels whose point is a real landmark or real neighborhood footage, because an AI version would present something false as fact.
- Your MLS, brokerage and state may have rules on altered or AI images in advertising. Check them before you post.
Every clone carries an AI-generated label, and we remind you to switch on each platform's AI setting.
What AI is good for here: education and personality content, where a staged-looking home in the background is clearly a backdrop, not a listing.
Formats that work for agents
Browse the Real estate templates and you will see the same few patterns again and again:
- "First-time buyer? Don't do this." A talking hook, one mistake, one fix. Talking shots use Kling Avatar for lip-sync.
- Myth-busters. A common buyer myth about down payments or credit, answered plainly. Keep numbers to ones you can back up; our script checker flags numbers that are not in your profile.
- "3 things I check at every showing." A listicle with text cards.
- Seller prep tips. Problem to solution: the cluttered counter, then the clean one.
- Storytime. A short story from your work, told by an AI actor, with no client names.
For opening lines, see our realtor hooks and real estate investor hooks.
How to set it up
- Choose the Service business type. We read the services on your website, or you enter them by hand. Your logo and brand colors go on every reel.
- Upload a few photos. Your office, a staged room you have permission to use, your yard sign or branded items. Generated shots are based on these, so leave out photos of people; the presenter is always from our AI cast.
- Choose a format. Paste a link to a public TikTok, Instagram, Facebook or X reel, upload a video file, or press Create this in the template library. Shorts from YouTube usually need the file.
- Read the storyboard first. The preview costs nothing and shows each shot, your new script and one frame. Rewrite any line that does not sound like you.
Fair housing and claims
Write scripts the way you would write any ad. Talk about homes and the buying process, not about who should live where. Avoid promises about prices, timelines or investment results; our checks block money and results promises, and you should still read every line. This page is general information, not legal advice.
What it costs
One credit makes one finished reel up to 15 seconds. Talking-tip reels are often 15 to 30 seconds (1 to 2 credits).
- Starter: $39 a month, 5 credits, 1 brand profile
- Growth: $99 a month, 14 credits, 3 brand profiles, 2 seats, 3 hook variants per clone
- Scale: $249 a month, 36 credits, 10 brand profiles, 5 seats (useful for a team or a small brokerage)
The preview is free and your first full clone is a $1 trial. Top-ups are $25 for 3 credits. See pricing.
A simple posting plan
Pick two formats that fit you, such as a weekly buyer tip and a weekly myth-buster. Make each one as a 15-second reel and an 8-second hook (half a credit) to test openings. Post the 9:16 version to Reels, TikTok and Shorts, and the 4:5 version to your feed. Keep listing content real.