Creative brief generator for video ads
Enter your product, who it is for and the goal. Get a one-page brief for a short-form video ad: objective, audience, key message, 3 hooks, must-show shots, tone, do's and don'ts, the call to action and the deliverables. Print it or save it as a PDF for your editor or creator.
How to use it
- Describe your product in one line and say who the video is for.
- Pick the goal: sales, awareness, app installs, leads, a launch or followers.
- Check the brief, then print it or save it as a PDF and send it to whoever makes the video.
Questions
What goes in a short-form video brief?
One goal, one audience, one message, the hooks to test, the shots that must appear, the tone, what to avoid, the call to action and the exact sizes and lengths to deliver. Anything longer than a page usually goes unread.
Which sizes should I ask for?
9:16 (1080 x 1920) for Reels, TikTok, Shorts and Stories, 4:5 (1080 x 1350) for the feed and 1:1 (1080 x 1080) for square placements, at 15-30 seconds.
Can I give the brief to Clone Viral Videos instead?
Yes. Find a viral reel in the format you want, paste its link, and we remake it for your product with AI actors and AI shots, in 9:16.
Is it free?
Yes, 5 briefs a day, no sign-up, free AI models only.